A direct mailer promoting Keurig's launch of it's new expresso machine exclusively at Bloomindales. The mailer is aimed to catch the customers attention with a simple word "Rivoluzionario" which is a part of the existing brand identity of Rivo - a home expresso system.
When the customer reads the word and pulls out the inset card they seemingly hold a expresso beverage in their hands. Resonating with the simplicity and ease of use of the product itself.
This project was developed while at Motiv Design in 2013. It was widely printed and distributed commercially.